Food Truck Face Off

From BoardGameGeek:

Food Truck Face Off, a tasty treat of a game that is fun to play with the whole family, and strategic enough to play with your gaming group. Race to build your business as one of four specialty food truck owners. After a unique auction to determine the variable play order, you'll have some tough choices to make. Do you have your employee race to the market to buy your ingredients, or do you grab the location with the most customers? Perhaps you'll ask Granny for a new recipe to increase your variety of foods to sell to those customers. Or maybe your time is best spent getting some free ingredients for that day. Is your strategy to steal a recipe from a rival food truck or to padlock your own recipe so that it can never be stolen? Possibly you should upgrade your truck to be more profitable by planting a garden. Or maybe you upgrade yourself by taking some cooking classes so that your food is tasty enough that you can charge more for it. You'll want to do everything, but that's impossible, even if you hire that new employee to help out. So which paths fit best with your overall strategy? Do you have what it takes to maximize profits in this supply and demand economics game? -description from the publisher