The Trading Card That Was Supposed to Beat Pokémon

About Bella Sara, from BoardGameGeek:

Bella Sara is an imaginative, joyful world of horses, where every girl is special and uniquely beautiful! Horse cards can be collected, traded with friends and used to play fun card games. Each horse has a positive message for you to discover. Every card also has an activation code, which you can enter on bellasara.com to put your horses online in your very own stable. Once your horse is online, it will be your friend forever! You can care for your horse by feeding it, training it, brushing it and building up its energy. What is Bella Sara's World? It's a magical place that you can explore with your favorite horses. There are castles and forests, beaches and racetracks – everything a horse and a girl could wish for.