Quest Kids Matching Adventure by Purge Reviews. Is this a great kids game or another clone?

About The Quest Kids: Matching Adventure, from BoardGameGeek:

The Quest Kids: Matching Adventure takes the classic game of picture matching and adds a fresh fantasy twist! Players will flip over tiles to reveal fun fantasy characters from the kingdom of Treasure Falls. Will you search The Quest Kids' tree house to recruit heroes and find special powers? Perhaps you will go on an adventure and try to scare away bad guys and earn gleaming treasure? Choose wisely and match quickly, because the player with the most stars at the end of the game wins! With familiar game mechanics, simple strategic choices, fun special powers and thematic fantasy art, this unique take on a classic game is the perfect match for gamers of all ages! -description from the designer