Lofoten Review: A New Spin on Vikings?

About Lofoten, from BoardGameGeek:

Now considered to be one the most beautiful archipelagos in the world, Lofoten was an important Viking territory. Knowing how to adapt to various situations, Vikings were not only peaceful settlers and builders, but invaders and skilled merchants, as well. With your fleet of longships, you are determined to make the most of the 4 essential goods. Also try to become the most powerful Jarl of the archipelago! Goal of the Game In Lofoten, you must load merchandise from the market into your longships, and bring them back to your clan. For each type of merchandise, a particular scoring will grant you an advantage over the opposing Jarl. No matter what the situation is, your goal is to earn more PP (Power Points) than the opposing Jarl in the final scoring, to become the most powerful Jarl in the archipelago! Lofoten, is a game for two players with innovative card hand management and a rotating board.