It From The Pit Ad (1993)

About It from the Pit, from BoardGameGeek:

The object of the game is to reach the treasure chest without getting grabbed by It from the Pit. A large plastic board with a deep center well houses the large, motorized monster that reaches up onto the board throughout the game while players move on one of two paths at the rim of the pit. The inner path is shorter but is easier for the monster to reach. He is turned on at the start of the game and continues grabbing players until the game is over. Players roll the dice and quickly move their explorers around the pit. If the monster grabs your explorer and pulls it down into the pit hole, the explorer is out of play. If the monster just knocks the explorer over or moves it to another space, the explorer is still in the game. The first player to reach the treasure chest by exact count wins the game. If all the explorers are pulled into the pit, then the monster has won the game.