How To Play "Falling Down"

About Falling Down, from BoardGameGeek:

Falling Down is an autumn season-themed game, but it also involves the element of "gravity." During play, you endeavour to make matches between multiples of cards that contain the same imagery, to collect as many as possible. However, the animals can only be collected when they fall out of the bottom of the grid of cards on the playing surface. It's a game of matching, strategy, and turn taking.