How to play Bubbly ?

About Bubbly, from BoardGameGeek:

The life of a soap bubble is not easy. Small and brave, it tries to fly as long as possible, fighting against the elements that surround it. In Bubbly, you take turns playing as a soap bubble. As a bubble, your goal is to stay in the air as long as possible. Meanwhile, your opponents have no goal other than to knock you down. To do this, they play cards to create a path. You have to manage your hand as best you can to keep moving forward, at the risk of falling dangerously close to the ground. To go up or straight, you need to play a matching card; to descend, you can play any color. The bubble that goes the furthest is declared the winner! Bluff your opponents to avoid showing your weaknesses and fly to victory. -description from the publisher