Fika - cozy coffee shop, or conniving competition?

About Fika, from BoardGameGeek:

INTRODUCTION Whether at work, in the evenings or over the weekend, “fika” is an integral part of Swedish life and is much more than just a coffee break. It's about making space in your daily life to chat over a hot drink, as you nibble delicious pastries. In Fika, you are a street café owner trying to outearn your competitor, by skillfully arranging the cards in your own café and manipulating those of your opponent, so that you can be the first to win two rounds. HOW TO PLAY Each round is made up of 2 phases: You first determine the primary and secondary suit colors for the round, and then you start playing your cards. To play, choose one card from your hand simultaneously and put it face down in front of you. Reveal your chosen card simultaneously. Place cards into your café, respecting the order of initiative, and choose whether to resolve their effects. SCORING At the end of the round, review your café from left to right to see which objectives have been fulfilled. Each card has one objective, which earns you coins if you have that card in your café and you fulfill its requirements. If a Group card has been placed in front of a card, that card's coin reward is either doubled or tripled, depending on which half of the Group points towards you. Add up all the coins you have earned from your objectives. If you have earned the most coins, you win the round and receive 1 Tip card. If you now have 2 Tip cards, the game ends and you win! Otherwise, set up the next round and continue playing.