Coinbase Founder: How I Built The Largest Crypto Exchange From $0 to $100 Billion in 9 years | E148

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Brian Armstrong built Coinbase from when Bitcoin was $6 in 2012 into a $100B public company. He opens up about leading Coinbase through chaos, burnouts, lawsuits and political attacks while staying focused on the ultimate mission: creating more economic freedom in the World. THE SHIFT NEWSLETTER 💡Go beyond the mic - subscribe to The Shift, my new weekly newsletter where I share the uncut stories, raw takes, and behind-the-scenes notes from When Shift Happens: https://www.kevinfollonier.com/crypto-web3-newsletter ___________ PARTNERS 🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana: https://jup.ag/ 🅿️ Paradex is building the future of open finance — an intuitive, permissionless trading platform giving users full control, ultra-low costs, fast execution, and access to global markets in one place. Money Badgers Genesis NFT drops in Q4 — limited spots 👉 https://app.paradex.trade/wl/resilientrogueqv 💳 KAST lets you manage and spend stablecoins or crypto with a Visa Card or Apple Pay. Live in 100+ countries: https://go.kast.xyz/VqVO/SHIFT 🔓 Trezor offers the safest cold-storage wallets for crypto and true financial independence. Buy with 10% off (promo code in video): https://trezor.io/?transaction_id=1026f18ed46409e495c6db4bff90ab&offer_id=133&affiliate_id=35356 🌱 Bitwise Asset Management manages $15B+ across 30+ crypto investment products — ETFs, index funds, alpha, staking, and more. https://bitwiseinvestments.com/ 💧 Sui is a next-gen Layer 1 making digital asset ownership fast, private, and secure. https://sui.io/ 🧩 Story makes IP and real-world data programmable, enforceable, and monetizable. https://www.story.foundation ★ Forza!, Coinsilium’s Gibraltar-based Bitcoin treasury arm. Coinsilium trades on AQUIS (COIN) and OTCQB (CINGF). https://www.coinsilium.com/ 🔘 Mantle Network combines Ethereum-level security with low fees and fast transactions via its layer-2 tech. Stake ETH for mETH and join a transparent, community-governed ecosystem. https://www.mantle.xyz ___________ Follow Brian Armstrong • Twitter: https://x.com/brian_armstrong • Twitter: https://x.com/Coinbase • Website: www.coinbase.com FOLLOW WHEN SHIFT HAPPENS Twitter (X): https://x.com/KevinWSHPod Instagram: https://www.instagram.com/kevinfollonier_ TikTok: https://www.tiktok.com/@kevinfollonier_ Linkedin: https://www.linkedin.com/in/kevinfollonier/ Website: https://kevinfollonier.com/ DISCLAIMER The info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome. #crypto, #coinbase, #brianarmstrong, #bitcoin, #cryptohistory, #startupgrind, #founderstory, #web3, #cryptoregulation, #sec, #blockchain, #cryptonews, #cryptomarket, #finance, #entrepreneurship, #techleaders, #btc, #ipostory, #venturelife, #motivation, #buildinpublic, #defi, #eloncrypto, #cryptocommunity 0:00 Introduction 1:31 Please Subscribe 1:57 You Need Security? 3:45 Who Are You 5:21 More About Being An Introverted Kid 6:33 What Gave Brian The Chip On The Shoulder 11:38 Our Trusted Partners 12:31 How Much Of Your Mission Is Driven By Your Past 15:25 The Baldness Story 17:24 Turning Bald Into A Superpower 21:30 Brian's Thoughts On Solo Founders 25:26 How Did Your Co-Founder Leaving Make You Feel 29:24 Another Tough Moment In The History Of Coinbase 31:09 Accepting Co-Founder Departure Without Feeling The Burnout 33:00 Our Valued Sponsors 34:15 How Brian Got Fascinated By Bitcoin & Blockchain 37:02 How Long Did It Take To Go All In 38:47 Creating More Economic Freedom In The World Meaning 44:16 The Role Of Privacy Creating More Economic Freedom 47:23 Coinbase Explained To Your Mom 52:05 Trying To Help But Running Into Unreasonable People 56:40 Lasting So Long Through Wall After Wall, How? 1:02:06 Big Things That Needed To Change Before Burnout 1:05:53 What Do The Audience Not Know About Being Brian 1:10:10 Gaining Self Irrational Beliefs 1:11:53 Something Brian Can’t Do 1:13:15 Things You Were Wrong About That Turned Into Successes 1:15:21 How Brian Felt On The IPO Day & The Day After 1:20:27 Do You Look Back At Many Milestones 1:21:56 When Is The Job Done For Brian 1:23:48 Having A Minimalist Lifestyle 1:25:50 One Secret To Building A Business Plus Finding The Right Partner 1:30:43 The Fundraising System For Entrepreneurs Is Broken 1:33:09 The Role Of Centralized Exchanges 1:35:26 Endgame For Coinbase 1:36:00 Are You Happy 1:37:33 The Impact Of Being Worth Billion On Your Fulfillment 1:40:53 One Thing You’re Holding On To That You Should Let Go Of 1:43:06 The Voice In Your Head Is Saying? 1:45:03 One Lesson To Takeaway 1:46:20 A Belief Brian Has That Most Don’t