Chesney - How to Play this Social Deduction Board Game

About Chesney, from BoardGameGeek:

Chesney is a game filled with elements of strategy, social deduction, and factions that may change throughout the game. At the start of the game, Faction and Character Cards (for Advanced Mode) are not revealed. Players can freely converse and make any claims at any time during the game. On your turn, you need to take different actions using the cards or characters in your hand to find potential allies or defeat potential enemies during the game. The goal of each round of the game is to have only one faction remaining in control of the battlefield. Please note that factions are not static or fixed. With the Dual Faction card system, players may change their own or another Faction. This is absolutely a chaotic yet compelling faction game. Challenge your social skills and strategic thinking (or maybe your luck), and become a legend in the Kingdom of Catrolia! -description from the publisher