Beetle Battle - How to play

About Beetle Battle, from BoardGameGeek:

Disaster hits Buglandia! Ancient Cockroaches awaken, opening a destructive Rift. As cunning Buglords, lead your warriors into magical chains to stabilize chaos. Betray rivals, avoid sacrifices, and become the wisest leader to restore peace to your kingdom! Play cards in turns, matching bug halves to build a continuous chain. If you can't continue, take the chain as lost souls - try to avoid this! Use powerful abilities to outsmart opponents or trick them into mistakes. When the deck runs out, the Buglord with the fewest souls wins! -description from the publisher