Jack and the Beanstalk Memory Game

From BoardGameGeek:

From the box: An ideal family game: challenging for all ages, yet a game that children frequently (usually!) can win against adults. Requires concentration, memory, and a bit of luck! Note - it's a simple race game with a mechanism like Chicken Cha Cha Cha - you move forward if you can turn over a tile matching the space in front of your pawn. You continue to move until you cannot make a match.