Emporio

From BoardGameGeek:

Emporio is a mid-weight medieval conquest game where players race to collect 12 diamonds and claim the title of King. The game offers a rich “empire-building” experience, blending action selection, dice-based resource and combat mechanics, building placement, area control, tactical cards, and negotiation. There are seven different ways to earn diamonds, and only two involve combat, allowing players to explore contrasting strategies. Whether you focus on construction, warfare, or clever tactical play, Emporio is designed to be adaptable, interactive, and highly replayable. —description from the designer