Village Emporium

From BoardGameGeek:

As an eager entrepreneur, you've high hopes for your new venture - a general store, where you hope to cater to the local townspeople as well as adventurers passing through. The kingdom is experiencing a rare period of peace and prosperity and you intend to capitalise on it! In Village Emporium, you are aiming to develop your establishment over 24 days so that it can compete with more established local stores. Your success will be measured in Commerce Points (CP), which can be earnt by accruing coin, upgrading your store and serving a wide range of customers. -description from the designer