RIZE: Memory Challenge

From BoardGameGeek:

RIZE is a fun and challenging memory game for 1-4 players in which players try to remember their cards and race to get rid of them first. To play, quickly memoRIZE your cards, turn them face-down, and play one that matches the color, number, or shape on the face-up card in the center. The first person to play all their cards wins. But be careful, because you'll be penalized if you choose the wrong one. And as you draw more cards, it gets even harder to remember what's in front of you. Throughout the game, use special cards to gain advantages or thwart your opponents as you work to be the first player with no cards left. -description from the publisher