Rocky Road à la Mode

From BoardGameGeek:

Get in the driver seat and feel what it's like to live the life of a sweet treat trucker! Stock up your truck, attract customers, and serve a hefty scoop of tasty frozen delight! The best truckers get to know their customers' favorite selections so that they can always meet demand and gain an edge over the competition in the battle to claim the hottest locations. You'll see the business of icy entrepreneurship is no day at the beach. Buckle up, turn on the loudspeaker, and take to the rocky road...with ice cream! Rocky Road à la Mode is a game of managing time and resources to meet the demands of sweet-treat-seekers! The game features multi-use cards and a time track that determines the players' turn order. The player whose ice cream truck is furthest back on the road goes next and may choose from several actions on their turn: stocking up on new treats, playing music over the loudspeaker to attract business, or passing out treats to fulfill customer desires. Every choice costs time and forces players to move ahead on the road track. Once a player is no longer in the rear of the pack, their turn ends until they find themselves lagging behind again. In addition to gaining loyalty points from happy customers, players can gain bonus treats in their permanent supply so that they can meet demand a little easier. Throughout the game, players also fight to earn the right to take over several of the different territories that make summer great: the beach, the pool, the park, and the ballfield.