GEOMAG Magnetic Challenge

From BoardGameGeek:

A board game incorporating the fascinating attraction of GEOMAG magnetic world with a new game of strategy and skill. This board game has a metal core which allows the pieces to 'stick' to the board. Great for use in the home and even on the move in the car. GEOMAG Magnetic Challenge uses standard GEOMAG components and the special board to create the most captivating board game. The game consists of a snake of GEOMAG which moves from one side of the board to the other. The opponent must block the snake from occupying their start position whilst trying to reach the other end of the board themselves